Media Planning & Buying

An intelligent and informed approach from an experienced team.

Media planning is the process by which marketers determine where, when, and how often they will run an advertisement in order to maximize engagements and ROI. The media plan might split advertising spend and resources between various online and offline channels such as Television, Print, Radio, OOH, OTT & Social Media.

We at N’N’B Communications, take a variety of key parameters into consideration like market competitiveness, current events, buying and purchasing habits, etc. while choosing the right media channels for the businesses. By leveraging valuable insights gleaned from the media planning data, we negotiate and buy ad space across the multiple channels for the success of the campaign. We not only devise creative media plans for all aspects of marketing communications but also provide strategic recommendations to drive customer acquisition.